ClassPass Inc

This Pilates Business Loves (and Hates) Tech

This article is part of the On Tech newsletter. You can sign up here to receive it weekdays. Lisa Serradilla loved taking her Pilates classes virtual over Zoom. But the same technology forces that let her stay in business during

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Their Businesses Went Virtual. Then Apple Wanted a Cut.

ClassPass built its business on helping people book exercise classes at local gyms. So when the pandemic forced gyms across the United States to close, the company shifted to virtual classes. Then

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